Work with Me.

Hi, I’m Laura Silverman, the founder of Zero Proof Nation. I’m an industry connector, a believer in inclusivity in hospitality, and as someone with close to two decades alcohol-free, I’ve spent over a decade documenting this movement in real time, from a first-hand perspective.

I partner with brands, retailers, media outlets, and hospitality leaders who are committed to building a thoughtful, inclusive non-alcoholic ecosystem.

Let’s shape the future of hospitality, together.

  • For brands ready to be seen — intentionally.

    Recent work includes supporting (parentheses) in the launch of their RTD line, resulting in multiple earned media placements and strategic industry visibility.

    Services include:

    • Launch positioning strategy

    • Earned media planning

    • Media list curation (non-alcoholic + hospitality + lifestyle)

    • Warm introductions within the NA ecosystem

    • Press narrative refinement

    • Founder media prep

    • Relationship mapping (who matters in this space — and why)

    Format:

    • Launch packages

    • Ongoing advisory via retainer

    Next steps: Contact me to schedule a discovery call.

  • For brands that want to be experienced — not just seen.

    I host guided non-alcoholic beverage tastings that introduce curious consumers and hospitality professionals to standout alcohol-free products. These events combine product discovery, category education, and community connection.

    Services include:

    • Guided non-alcoholic beverage tastings

    • Product education and category storytelling

    • Curated product lineups across multiple brands

    • Community-focused pop-up tasting events

    • Encouraging social sharing and photos

    Format: Brand activations are offered through ongoing partnerships with a three-month minimum engagement.

    Next steps: Contact me to schedule a discovery call.

  • Best for: Early-stage NA brands, scaling founders, non-alcoholic bottle shops, hospitality groups entering the category.

    Offerings include:

    • Brand clarity and positioning

    • Launch or relaunch strategy

    • Retail placement thinking

    • Market landscape overview

    • Ongoing founder support

    Format:

    • 90-minute strategy intensives

    • Half-day deep dives

    • Monthly advisory retainers

    Next steps: Contact me to schedule a discovery call.

  • For institutions and teams that want to lead the way in hospitality— not follow.

    I’ve guest lectured at Michigan State’s Eli Broad School of Hospitality Business, served as a judge for the World Alcohol Free Awards in London, and as a judge at the Zero Proof Choice Awards in New York City.

    Offerings include:

    • Sensory tasting workshops

    • NA category immersion

    • Menu & program consulting

    • Staff training on inclusive hospitality

    • University guest lectures

    Format: Available virtually or in-person.

    Next steps: Contact me to schedule a discovery call.